
Keeping your baby safe, secure, and comfortable overnight means everything to you. And it's always been at the core of our mission here at HALO. Our founder, Bill Schmid, and his wife Cathy, lost their first-born to SIDS, which is why we've made it our mission to make safe sleep easier for families.

Every day we see images of babies in unsafe sleep areas, so when we heard about First Candle's Safe Sleep Guardian Program, we jumped at the chance to join, as we've always been committed to showing safe sleep environments since our very inception.
We know that parents, grandparents, and all of baby’s caregivers learn proper safe sleep practices when they are modeled. So, it’s critical to us that all of our imagery follow safe sleep criteria as recommended by the American Academy of Pediatrics (AAP). We are thrilled to join First Candle’s Safe Sleep Guardian Program to help in their shared mission of educating parents about safe sleep.
What does it mean to be part of this program? As a brand, HALO is committed to only showing babies in safe sleep environments, as we have since the beginning. This includes all imagery on social media, on our website, and in marketing materials. Read all of the safe sleep image guidelines we commit to as part of this program.
Are you practicing safe sleep with your baby? Check out our safe sleep reminders below to find out.
Safe Sleep Reminders
- Baby's sleep space should be completely bare, save for a tight-fitting sheet on a firm, flat mattress. This means no pillows, blankets, sleep positioners, loungers, or stuffed animals. Even when supervised, these items can be dangerous.
- Babies on their backs are always safest from risks associated with suffocation, so it's the sleep position recommended by the American Academy of Pediatrics (AAP). The "Back is Best" embroidery on all our SleepSack wearable blankets and swaddles reminds caregivers to lay baby down to sleep on their back. This video demonstrates the dangers effectively.
- Room share, don't bed share. Bed sharing is another risk for suffocation. If you want to be near your baby, try a bassinet. Once the baby has outgrown its bassinet, it's time to give them their own safe sleep space.
- Never dress your baby too warm for sleep. A wearable blanket is recommended to use over pajamas so the baby doesn't overheat or risk suffocation from loose blankets. Hats are cute, but they shouldn't be used for sleep after the baby has left the hospital.
Find more safe sleep tips here.
