Learn More About Aden + Anais: Our Brand & Products

our mission

we eliminate the need to choose
between style + function. we
design supreme pieces that you
will love to look at as much as you love to use them.

aden + anais (ay-den + ah-nay) is a design-conscious company focused on creating thoughtfully crafted baby products for over a decade.

We were founded by an innovative Aussie mom who wanted to bring her love of luxe, breathable, swaddles to the masses.

She knew the softer-with-every-wash fabric + a commitment to high-quality products would exceed your expectations.

We might be the original creator of the cotton muslin swaddle, but now we're so much more.

We put love into every new hand-painted print + thought into each new product we introduce. We source the finest yarns from around the world + develop essentials that turn into lifelong keepsakes.

To date, we’ve wrapped 25 million babes in our hand-crafted swaddles during their first days, months, and years. We couldn't be more thrilled to join this journey with you.

a muslin love affair

It was our first product + is still at the core of our company. Cotton muslin is a durable, yet incredibly soft, do-it-all fabric that helps parents in a pinch when they need it most.

Whether it's used as a swaddle blanket, burp cloth, or a spill catcher, cotton muslin is a clean, non-toxic option that never disappoints.

Shop muslin swaddles

cotton muslin

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very soft

shop collection

silky soft bamboo

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ultra soft

shop collection

organic muslin

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very soft

shop collection

snuggle knit

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ultra soft

shop collection

comfort knit

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extra soft

shop collection

learn the difference

essentials vs. boutique

discover

style

You should never have to choose between style + function. Our hand-drawn patterns are the signature stamp on each of our products. Not only fun to use, but fun to look at too.

craftsmanship

We pride ourselves on sourcing the finest
textiles on the planet + producing products
that are handcrafted, hand painted, and stand the test of time.

thoughtfulness

You need products that are
effective + hard-working, so we design day-to-day necessities you'll be glad you have, and to use for years to come.

comfort

It's simple - we want you to wrap your little
in products that are ultra soft + comfortable in the first months earth side. We make every snuggle cozy + comfy.

loved by

our mission

we eliminate the need to choose
between style + function. we
design supreme pieces that you
will love to look at as much as you love to use them.

aden + anais (ay-den + ah-nay) is a design-conscious company focused on creating thoughtfully crafted baby products for over a decade.

To date, we’ve wrapped 25 million babes in our hand-crafted swaddles during their first days, months, and years. We couldn't be more thrilled to join this journey with you.

a muslin love affair