So, which baby registry is best? Hint: You can (and probably should) register at all three.
Creating your baby registry is one of the most exciting parts of prepping for your little one—but it can also feel overwhelming. With so many platforms, perks, and product options, how do you even begin?
Whether you're expecting your first or adding a new babe to the mix, this guide breaks down everything you need to know about Babylist, Amazon, and Target baby registries—including hidden perks, must-use tools, and how to build the smartest registry possible.
Why Register at Multiple Platforms?
Here’s the trick: most expecting parents register on more than one site—and for good reason. Each platform has its own perks, discounts, and unique advantages.
Creating multiple registries allows you to:
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Maximize completion discounts
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Make it easier for gift-givers with different shopping preferences
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Keep return policies and customer service options flexible
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Cross-post your dream items from multiple stores
To make this super simple, you can also sync Amazon and Target to Babylist, creating one link to rule them all.
What Baby Registry is Best + How They Can Work Together
Babylist Baby Registry: The Custom Curator
Babylist is a universal baby registry platform, meaning you can add any product from any site—including our HALO and aden + anais favorites.
Top Perks:
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Universal Add Tool: Install the Babylist baby registry browser extension to add anything from any website. Shopping our HALO Cribs or aden + anais blankets? One click adds them.
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Group gifting: Split larger gifts like the HALO BassiNest or DreamWeave Mattress among friends or family.
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Free Hello Baby Box: Get a curated box of samples, coupons, and goodies.
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Custom categories: Personalize your registry for twins, adoptive families, etc.
Considerations:
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Friends may forget to “mark as purchased” if buying outside Babylist.
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Limited direct discounts—most perks come from the retailers you link.
Pro tip: Use Babylist to organize your baby registry, but let Amazon and Target do the heavy lifting with perks and returns.
Amazon Baby Registry: The Discount Dynamo
Amazon is a go-to for practicality. With fast shipping, unmatched variety, and an unbeatable completion discount, it’s a must for stocking up on essentials.
Top Perks:
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Completion Discount: 10% off everything in your registry—or 15% if you're a Prime member.
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Can be used twice
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Eligible on up to $2,000 worth of items
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Active 60 days before your due date and valid for 60 days after
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Welcome Box: Filled with full-size products and samples.
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One-click ordering: No manual marking required—gifted items are tracked for you.
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Add anything: Amazon also offers a universal add button.
Considerations:
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No group gifting options.
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More transactional and less curated.
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External items may confuse shoppers.
Pro tip: You can use the discount on anything you buy yourself from your own registry. That includes stocking up on HALO’s wearable blankets, aden + anais crib sheets, swaddles, and more.
Target Baby Registry: The Touch-and-Feel Favorite
Target combines baby registry simplicity with in-store magic—great for hands-on shoppers and those who want to see and feel products in person.
Top Perks:
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15% Completion Discount:
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One-time in-store + one-time online use
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Begins eight weeks before your due date
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Free Welcome Kit: Includes $100+ worth of samples and coupons.
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Year-long returns: Registry items can be returned for up to one year.
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In-store browsing: Great for products like swaddles and sleepwear where texture matters.
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Registry App: Syncs with store maps and guides you to your items.
Considerations:
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Smaller product selection than Amazon.
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Out-of-stock issues depending on store/location.
Pro tip: Use Target to register for baby items you want to touch and feel in person—like our aden + anais cotton swaddles or ultra-soft HALO SleepSacks.
Cross-Posting & Registry Strategy
Here’s how to get the best of all worlds:
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Start with Babylist to house your master list.
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Link your Amazon Registry and Target Registry directly to it.
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Use Amazon for your everyday essentials, big items, and those you want discounts on.
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Use Target for in-person shopping and convenient returns.
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Babylist becomes your single link to share, but Amazon and Target handle the fulfillment and discounts.
How Much Do You Really Need?
We created these tools to help you confidently build your registry:
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The List – Our curated baby registry starter pack, handpicked by parents and pros.
Start with sleep essentials like swaddles, wearable blankets, and BassiNests, then build out by category—feeding, bathtime, play, on-the-go, and postpartum care.
Baby Registry Power Tips
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Use your completion discount to stock up on HALO SleepSacks, crib sheets, and swaddles.
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Don’t forget postpartum care items—yes, you can register for those too.
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Register for a range of price points: $10 bibs to $300 bassinets.
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Add books, toddler towels, and future-stage gear.
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Update your baby registry regularly—many perks are time-sensitive.
Keep a private “buy later” list for yourself—especially helpful after baby arrives.
Build a Registry That Works for You
Your baby registry should reflect your needs, your space, and your style—not what TikTok or your neighbor says is “essential.” As we've seen, the best baby registry isn't a one size-fits-all. By understanding each platform’s hidden benefits and using them together, you’ll not only build a smarter registry—you’ll set yourself up for success through your baby’s first year (and beyond).
And whether you're looking for softness, sleep solutions, or something they'll love for years, HALO and aden + anais are proud to be part of your registry story.
Links to Love:
🌙 Explore Sleep Tips & The Sleep Hub
